Argonautica

Figure 1: Argonaut European Alpha London billboard advertisement 2009 Back in 2009, if you drove out of London on the A4 toward Heathrow, just past Earl’s Court on the Cromwell Road, Argonaut’s one and only attempt at billboard advertising (Figure 1: “Argonaut European Alpha billboard advertisement 2009”) just may have caught your eye. Featuring a folksy, Buffett-like axiom that “once in a decade investment opportunities don’t come around every year,” the advert was an enthusiastic and dangerous…